When Dr Pepper released Strawberries & Cream in 2023, it became one of the most talked-about soda launches in years. Dr Pepper went so far as to bring on Barry Manilow, the voice behind the original 1974 jingle, to help launch it…the hype was REAL. And the flavour delivered, big time.

Strawberry and Cream is a natural fit for Dr Pepper's complex base: the fruit adds brightness, the cream adds body, and the underlying 23 flavours give it depth that a standard cream soda just doesn't have. It sold through its limited run so quickly it became a permanent flavour in the US, converting plenty of “non-Dr Pepper” people along the way.