Some collaborations just come and go. This one barely had time to hit shelves and sell out before fans were already asking for a restock.

Inspired by the Oscar-winning Netflix film K-Pop Demon Hunters, this Saja Boys Secret Flavor Cinnamon Toast Crunch takes the iconic cinnamon-sugar cereal and gives it an exciting twist: a mystery flavour that General Mills still hasn't revealed. Every bowl becomes a guessing game, with fans online swapping theories and debating flavour possibilities long after the cereal is gone and the leftover milk has been slurped down. More than just another movie tie-in, this cereal has established itself as part of the fandom. 

So whether you're here for the collectible Saja Boys box, the hunt for the secret flavour, or because you can just never say no to Cinnamon Toast Crunch (us either), this is not one to miss, because it’s almost as fun to talk about as it is to eat...almost.

Available at Dank Mart, ships worldwide.