Hi-Chew

Hi-Chew is Japan’s premier chewy candy brand, and nearly 50 years after its debut, it’s become a global candy phenomenon. Made by Morinaga, Hi-Chew is known for its signature bouncy, double-layer chew that hits with intense flavour up front and lasts long after the first bite. It started exclusively with fruit flavours, but the lineup has only gotten more interesting since.

One of the best things about Hi-Chew? The flavours change depending on where you find them. Japanese favourites like Hi-Chew Berry Assort sit alongside flavours from Thailand, Taiwan, Hawaii, and beyond, with Sweet & Sour, Soda Pop, Hokkaido Milk, Lilikoi, and plenty more in the mix. More than 200 flavours have hit the market since the brand’s inception in 1975, and Hi-Chew still hasn’t managed to run out of ideas. Different markets, wildly different flavours, same unmistakable Hi-Chew chew.

For longtime fans, candy collectors, and anyone who thinks they’ve already tried every Hi-Chew flavour worth trying, this is where things get interesting.

Imported from around the world. Curated by Dank Mart. Ships worldwide.