For a brand that's been around for decades, MUG Root Beer has stayed surprisingly loyal to the classics. That's what makes Vanilla Howler such a big deal. Not only is it the brand's first-ever limited-edition flavour release, but it also arrives at a time when MUG is one of the fastest-growing names in the root beer category.

Inspired by the dirty soda trend that has been taking over social feeds and drink menus, Vanilla Howler takes a different approach than just adding cream. Instead, MUG built the classic root beer float experience directly into the formula, combining the bold, nostalgic flavour of root beer with smooth vanilla notes that capture the magic of a scoop of ice cream melting into your glass. You still get the signature root beer character, complete with those familiar herbal and licorice-like notes, but now they're wrapped in a layer of sweet vanilla that makes every sip feel like dessert.

Launched nationally on June 14, 2026, this limited-time release marks a major moment in MUG history. 

Available at Dank Mart, ships worldwide.