Better-For-You Cereal

For too long, the cereal aisle has felt like a choice between big flavour and thoughtfully selected ingredients. BackFlip was created to prove you don't have to pick one or the other.

Co-founded by entrepreneur Shaun Neff and YouTuber Ben Azelart, BackFlip combines nostalgic cereal flavours like Strawberry Milkshake, Cinnamon Magic, and Chocolate Sundae, with a modern ingredient lineup. The result is a cereal with 30–46% less sugar than the leading cereals in comparable flavour categories, made with organic corn flour, pea protein, coconut oil, and real monk fruit extract while skipping seed oils and synthetic dyes. Plus, every serving also delivers 6g of protein.

It’s a fresh take on cereal that feels just as at home with Saturday morning cartoons as it does before your Monday commute.

Not sold at Canadian grocers, curated by Dank Mart. Ships worldwide.