According to the Lay's Around the World Database (yes, that’s a real thing), Thailand has one of the largest Lay’s lineups in the world, with 99 distinct flavours catalogued (second only to the US). So when the 2026 FIFA World Cup rolled around, it only made sense that Thailand got in on the celebration with a limited-edition series inspired by some of the tournament’s biggest nations.

Enter: Lay’s Brazilian Style Spicy Salsa. Bringing the bold, vibrant energy of Brazilian-inspired flavours to a classic ridged chip, this limited edition snack starts with a tomato-forward salsa profile, layered with spice and a bright tangy finish that captures the flavour of a bold, zesty dip.

And the ridged chip format makes the experience even better, with extra surface area to hold onto more seasoning in every bite. The result is a chip that delivers big flavour from the first crunch to the last.

Like many FIFA-themed launches, this is the kind of release that appears for a moment and disappears just as quickly, making it exactly the type of international snack worth grabbing while it’s here.

Available at Dank Mart, ships worldwide.