There’s no doubt that Doritos has officially reached “snack icon” status across the globe. With the brand available in over 70 countries, Doritos has become one of those rare snacks that feels familiar almost everywhere you go.

That is, until you take a closer look.

Because while the logo and iconic crunch stay the same, the flavours in the Doritos lineup can change depending on where you are in the world. Different markets create flavours inspired by local tastes, culture, and what their customers are craving. Meaning a bag of Doritos in Japan can offer a completely different experience than one you can get in Canada or the UK. And honestly? That’s where things start getting really fun.

Thailand is a perfect example. Known for bold flavour combinations and a willingness to experiment, the Thai Doritos lineup regularly pushes the brand into unexpected flavour territories. Take Doritos BBQ Ribs: a familiar concept with a distinctly Southeast Asian twist. Instead of going for a simple smoky-sweet BBQ flavour, this Thai-exclusive version takes inspiration from deeper savoury barbecue flavours. A soy sauce-based seasoning adds an extra layer of umami underneath the smoke and sweetness, creating a flavour that feels closer to an actual glazed barbecue rib than a standard BBQ chip. 

It’s the kind of flavour that delivers major “you have to try this” energy. 

Available at Dank Mart, ships worldwide.