Peanut butter and chocolate. Cheddar and caramel corn. Watermelon and lime. Some flavour combinations just belong together. Another one that never misses? Cinnamon and apple.

From warm apple pie and fresh cider doughnuts to cinnamon oatmeal with fresh apple slices, it's a pairing that's been earning its place at the breakfast table (and dessert table) for generations. Which makes Cinnamon Toast Crunch Apple feel less like a wild new flavour and more like General Mills finally connecting the dots.

Thankfully, they didn't try to reinvent Cinnamon Toast Crunch in the process. They simply gave those iconic cinnamon-sugar squares a bright, tart apple twist that freshens up the flavour without losing everything we already love about the original.

Sometimes the best innovations aren't the most unexpected ones; they're the ones that make you wonder why nobody thought of them sooner.

Available at Dank Mart, ships worldwide.