{"title":"Better-For-You Cereal","description":"\u003cp class=\"p1\"\u003eFor too long, the cereal aisle has felt like a choice between big flavour and thoughtfully selected ingredients. BackFlip was created to prove you don't have to pick one or the other.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCo-founded by entrepreneur Shaun Neff and YouTuber Ben Azelart, BackFlip combines nostalgic cereal flavours like \u003cb\u003eStrawberry Milkshake\u003c\/b\u003e, \u003cb\u003eCinnamon Magic\u003c\/b\u003e, and \u003cb\u003eChocolate Sundae\u003c\/b\u003e, with a modern ingredient lineup. The result is a cereal with 30–46% less sugar than the leading cereals in comparable flavour categories, made with organic corn flour, pea protein, coconut oil, and real monk fruit extract while skipping seed oils and synthetic dyes. Plus, every serving also delivers 6g of protein.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s a fresh take on cereal that feels just as at home with Saturday morning cartoons as it does before your Monday commute.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNot sold at Canadian grocers, curated by Dank Mart. Ships worldwide.\u003c\/p\u003e","products":[{"product_id":"backflip-chocolate-sundae-cereal-8oz","title":"BackFlip Chocolate Sundae Cereal - 8oz","description":"\u003cp\u003eWhy choose between flavour and better-for-you ingredients when you could you could eat BackFlip Chocolate Sundae cereal and have both? These crunchy chocolate stars deliver rich cocoa flavour with 6g of protein per serving, 41% less sugar than the leading chocolate cereal, and no seed oils, synthetic dyes, glyphosate, or gluten. Made with real cocoa, each bowl leaves your cereal milk rich and chocolatey so you can enjoy the full chocolate cereal experience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eShips worldwide from Dank Mart.\u003c\/p\u003e","brand":"BackFlip Breakfast","offers":[{"title":"Default Title","offer_id":49454106280151,"sku":"860015592132","price":12.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/1797\/0316\/files\/740808c8-2429-4118-996e-68d587e7c45e.jpg?v=1784446718"},{"product_id":"backflip-strawberry-milkshake-cereal-8oz","title":"BackFlip Strawberry Milkshake Cereal - 8oz","description":"\u003cp\u003eBackFlip Strawberry Milkshake proves better-for-you cereal doesn't have to taste boring. Made with real dried strawberries, this crunchy star-shaped cereal delivers a sweet, creamy strawberry milkshake flavour with 6g of protein per serving, 46% less sugar than the leading berry cereal, and no seed oils, synthetic dyes, glyphosate, or gluten. Launched in 2026 by YouTuber Ben Azelart and entrepreneur Shaun Neff, this might be one of BackFlip's best flavours yet.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eShips worldwide from Dank Mart.\u003c\/p\u003e","brand":"BackFlip Breakfast","offers":[{"title":"Default Title","offer_id":49454106345687,"sku":"860015592149","price":12.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/1797\/0316\/files\/9201d198-beff-4c61-918b-c5268579b2fc.jpg?v=1784445997"},{"product_id":"backflip-cinnamon-magic-cereal-8oz","title":"BackFlip Cinnamon Magic Cereal - 8oz","description":"\u003cp\u003eBackFlip Cinnamon Magic is here to give you the best of both worlds: flavour AND function. Created by YouTuber Ben Azelart and entrepreneur Shaun Neff, this cereal packs warm, swirly cinnamon flavour into every crunchy star, with 6g of protein per serving, 30% less sugar than the leading cinnamon cereal, and no seed oils, synthetic dyes, glyphosate, or gluten. Big on cinnamon, light on compromises.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eShips worldwide from Dank Mart.\u003c\/p\u003e","brand":"BackFlip Breakfast","offers":[{"title":"Default Title","offer_id":49454108770519,"sku":"860015592118","price":12.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/1797\/0316\/files\/e6645593-e780-4bfa-94e1-22e3e87c4829.jpg?v=1784445427"}],"url":"https:\/\/dankmart.ca\/sv\/collections\/better-for-you-cereal.oembed","provider":"DANK MART","version":"1.0","type":"link"}