Japan may be home to the original Pocky, but Thailand has been part of the snack’s story almost from day one. Here’s a short’n’sweet history lesson: just four years after Pocky launched in 1966, Thailand became the first country outside Japan to start selling the iconic biscuit stick. Turns out, Thai snack fans got a front-row seat to a global phenomenon before the rest of the world caught on.

Fast forward a few decades, and Thailand has become one of the most exciting places in the world to discover Pocky. The Thai market regularly gets exclusive flavours that never make it to North America (or even Japan), making it one of the best places to find the more experimental side of the snack.

Baked Cheesecake is exactly the kind of flavour that makes Thai Pocky so fun. Instead of going the generic “cheesecake” route, this limited-edition release goes all in on the details: tangy cream cheese, subtle vanilla sweetness, and a warm, lightly caramelized finish that captures that freshly baked cheesecake flavour on Pocky’s signature crispy biscuit. It’s rich, indulgent, and somehow still unmistakably Pocky.

For anyone who has already worked their way through the classic lineup, this is exactly the kind of international exclusive worth hunting down. (No need to thank us for doing the hunting for you, it’s just what we do.)

Available at Dank Mart, ships worldwide.