Buldak literally means “fire chicken” in Korean, so the brand wasn't exactly being subtle about its main flavour focus. 

First hitting shelves in 2012, the idea was simple: take the intensely spicy chicken dishes that had become popular in Korea and turn that experience into instant ramen. What happened next was bigger than anyone probably expected. Buldak became a global viral sensation, helped along by the #FireNoodleChallenge, and transformed from a single ultra-spicy noodle into an entire universe of flavours.

And that's where things get interesting. Once Buldak established itself as the ramen brand for people who like their noodles seriously hot, they started experimenting with the formula itself, introducing flavours that could bring something completely different to the same fiery foundation, like Habanero Lime. 

Rather than simply turning up the heat, Buldak Habanero Lime takes the OG formula in a different direction, using a completely different pepper profile and adding citrus to the mix. It’s a new way to experience the brand without losing the intensity that started it all.

From one very spicy bowl of noodles to a global flavour empire, Buldak has come a long way. And judging by the flavours they keep coming up with, they're clearly not done yet.

Available at Dank Mart, ships worldwide.