There's just something about pouring yourself a colourful bowl of cereal that makes getting out of bed feel a little more worth it.

BackFlip Fruit Galaxy taps into that feeling while bringing something a little more grown-up to the table. With 6 grams of protein per serving and a lineup of better-for-you credentials, it's built for anyone who still wants breakfast to be exciting without giving up the things they're looking for in a more nutritious cereal.

Fruit Galaxy is the fourth flavour in BackFlip's lineup, which launched at Target in 2026 and has quickly carved out a space as a better-for-you alternative in the cereal aisles. Founded by YouTuber Ben Azelart and entrepreneur Shaun Neff, BackFlip's message is simple: you don’t have to sacrifice the things you loved about your favourite cereals growing up just because you're looking for better ingredients. Backflip is proof you can have it all: fun shapes, bold colour, and seriously good flavour, with more protein and less sugar in each bowl.

This is one colourful galaxy we're very happy to get lost in.

Available at Dank Mart, ships worldwide.