For too long, cereal lovers were told they had to choose: nostalgic flavours or better ingredients. BackFlip was created to prove you can have both.

Co-founded by YouTuber Ben Azelart and entrepreneur Shaun Neff, BackFlip launched in 2026 with a simple mission: make cereal that tastes like the classics people grew up with, while rethinking what goes into the bowl. That means no seed oils, no synthetic dyes, no glyphosate, it's gluten-free, and every serving packs 6 grams of protein.

Cinnamon Magic is the perfect introduction to the lineup. Made with real cinnamon and containing 30% less sugar than the leading cinnamon cereal in the US, it delivers that warm, cinnamon-sugar crunch you'd expect from your favourite childhood breakfast without feeling like you're making a compromise. It's proof that "better for you" doesn't have to mean boring. Just pour a bowl, grab a spoon, and let the nostalgia do the rest.

Available at Dank Mart, ships worldwide.