Who says you have to save chocolate for dessert?

BackFlip Chocolate Sundae proves you can still enjoy a chocolatey breakfast without loading your bowl with the ingredients you'd rather skip. Made with real cocoa, this cereal delivers rich chocolate flavour in every spoonful, while keeping the ingredient list refreshingly clean.

Like the rest of the BackFlip lineup, it's made without seed oils, synthetic dyes, or glyphosate, and packs 6 grams of protein into every serving. It also contains 41% less sugar than the leading chocolate cereal in the US, thanks to ingredients like monk fruit and pea protein doing some of the heavy lifting.

The result is a cereal your childhood self would absolutely approve of, and your present-day self can feel good about pouring a bowl of. And yes, the leftover cereal milk is still one of the best parts.

Available at Dank Mart, ships worldwide.